Some Email Marketing Do’s and Don’ts to Remember


A lot of companies rely on email marketing in order to improve their sales. Campaign Monitor has set up a list of email marketing do’s and don’ts that will help you know what you should do if in case you are planning to create your own email. If you want to find the complete list of Do’s and Don’ts, you can check here.

Your email will be very important because it can improve your sales greatly. Do you honestly want to send an email that will not make an impact with the people who will receive it? People have signed up for your email list because they find your brand interesting. You need to make sure that they will continue their interest in your brand.

Without further ado, here are some email practices that you have to remember:

  • Provide opt in and opt out services – You might want to make it hard for your subscribers to opt out from receiving emails. This is not ideal because if they would decide that they are interested again, they will remember that it will be easy to opt in and opt out.
  • Create different lists for the different markets that you are selling your items to. You want to make your emails more personalized so that people will become more interested in the topic that you are going to send.
  • Always become educated with the latest technologies. Things are changing every time. You can also research online so that you will be constantly updated.

While the things mentioned above are things that you should do, you should also remember some marketing don’ts.

  • Do not forget about people who are using mobile devices. It will be easy to optimize your email to those who are using their laptops and PCs but most people now are using their mobile phones to check their emails. The emails you send should be easy to view no matter what device is being used.
  • Do not try to buy lists. Buying lists can be easy so you can gain more subscribers but it will not be worth it. Most people who will receive might not be interested in what you are selling at all.

With all of these things in mind, creating proper emails will not be complicated to do anymore.